Not long after starting my career in internet marketing at HotJobs.com, I was fortunate enough to met Bob Perini, president and CEO of DrinkMore Water. Together, Bob and I set out to radically change the way businesses approach advertising and marketing—measurably improving their results in the process.
Bob and I successfully a platform to accurately track every single advertising and marketing strategy for DMW. Data derived from this marketing analytics system was used to eliminate over $200,000 in wasted annual advertising expenditures. Our platform allowed us to track every single lead and sale back to the originating marketing source—providing an accurate cost per lead, cost per sale, and ROI for every advertising channel, from print ads to pay per click.
In 2008, Bob and I launched Blue Corona, a tech-enabled digital marketing company, to do for other businesses what we did for DMW.
From 2008 through 2018, I served as the President and CEO of Blue Corona, responsible for the company’s strategic direction, growth strategy, and day-to-day operations. In 2019, I created an executive team, transitioned out of overseeing the day-to-day operations to focus more on innovation and strategy. The company was widely recognized as one of the top digital marketing companies serving the home services industry. We made the Inc. 500/5000 9 consecutive times and won all sorts of other awards (Inc. Magazine’s best work places, etc.).
In late 2021, Blue Corona was acquired by a PE-backed strategic buyer. I stayed on in an advisory role to assist with M&A. I helped with two acquisitions before fully-exiting the business in December 2023. Today, I am an investor and advisor to growth-seeking companies.
The best way to reach me is via LinkedIn.