What’s On My Mind
Inbound Marketing: In-House or Outsource?
Traditional marketing is out. Inbound marketing is in. No matter what size business you have or the industry you’re in, at some point, you’ll start to wonder whether it’s better to build your own in-house marketing team or outsource it to a specialist. Inbound marketing is the economic engine of your company, so making the…
Winning the SEO War Means Building a Strong Brand | Keyword Anchor Links
Keyword-rich anchor links might help you win the short-term organic ranking battle, but to win the SEO war, you need to focus on building a strong brand. [Note: If you’re unfamiliar with the basics of search engine optimization (SEO), you might want to check out these SEO FAQs I’ve put together.] It takes three things…
SEO Tips for Maryland Companies
Search engine optimization or SEO refers to techniques used to elevate a company’s rankings and/or visibility in the organic results of search engines like Google, Yahoo, MSN, etc. There are [literally] thousands of techniques that, collectively, make up a potential SEO strategy—which you use and the extent to which you use them depends on a…
Which is More Effective: SEO or PPC?
Few things annoy me more than bad advice given to Maryland business owners on the topic of search engine marketing (SEM). Companies that specialize in SEO tell business owners that they shouldn’t be paying for what they could be getting for free, and paid search companies oversell PPC advertising. If you own a business in…
A Little Bit About Me
Thank you for visiting the site and for checking out my blog—your comprehensive source for inbound internet marketing insights and information! My name is Ben Landers and my goal is simple (yet lofty): I want to radically change the way you think about and approach advertising and marketing AND convince you to use data and…
